Gifts Today magazine

New look for Flights of Fancy

The well-established Flights of Fancy range, which comprises a selection of nature-inspired gifts, in addition to an assortment of creative kits, has unveiled a contemporary new look for 2019

Since Green Board Games’ acquisition of the brand in 2016, the company has invested heavily into researching best-selling giftware products and has spoken at length with buyers to understand what works well for them. The resulting new design concepts, product formats and creative content of Flights of Fancy products now meet the needs of gift purchasers and retail buyers alike.

Sarah Bullivant, Head of NPD at The Green Board Company, is thrilled with the collection’s new look and comments: 'Our ethos across our whole portfolio is to develop products that not only promote fun and creative play, but also inspire learning and togetherness. The Flights of Fancy range fits this profile perfectly, encouraging families to immerse themselves in nature and keep traditional pastimes alive. The range now looks impactful and stands out beautifully on the retail shelf, which is fundamental to success in this increasingly competitive and demanding market.'

The fresh new look was welcomed across a host of retailers at the shows including independents, garden centres and multiples and is available to order now. The range is a great evergreen for any retailer for year-round gifting, combining contemporary designs that consumers will relate to with proven credentials and a strong track record of sales.

Each product in the range, from hands-on creative kits and nature-inspired activity packs, to the charming selection of bird calls and stationery items, which are hand-whittled in Scotland, delivers everything families require to create memories through play. The balanced range is well constructed with a variety of price points, including impulse products and gift sets for all occasions.

greenboardgames.com


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