Gifts Today magazine

New partners for Hotel Transylvania

Rocket Licensing BLE campaign builds on the upcoming third film and all-new TV series

Independent licensing company Rocket Licensing, which manages UK licensing for the Hotel Transylvania franchise on behalf of brand owner Sony Pictures Animation, has announced expansion plans for the franchises’ licensing campaign as the third film is scheduled for release in Summer 2018 and the first season of Hotel Transylvania: The Series just recently debuted on The Disney Channel.

Sony Pictures Consumer Products recently named Jazwares as the global master toy partner for the Hotel Transylvania franchise. For the UK territory, Rocket plans to target a number of categories in the summer-to-Christmas period during and following the film’s launch in 2018 and the continuing platform of the Disney Channel broadcast.

Apparel, dress-up, footwear, publishing and back-to-school stationery and bags are among the early target categories. Greeting cards, calendars, bedding, jewellery, accessories, gifts and confectionery are also seen as important categories, especially in the run-up to Christmas 2018. All the major characters, notably Mavis, the daughter of Dracula, will inspire product themes and imagery.

Hotel Transylvania 3 is set to continue the success of the family-friendly monster franchise that offers big laughs for all ages and that has, to date, generated over $1 billion in global box office and home entertainment sales. In the UK the story is of huge growth with Hotel Transylvania 2 taking £22 million+, a significant increase on the first film.

Hotel Transylvania 3, which reaches cinemas in July 2018, reunites all your favourite characters including, Mavis, Drac, Johnny, Dennis, the rest of Drac’s Pack and all the other inhabitants of the spooktacular hotel. The monster family fun continues on the high seas when Mavis surprises Dracula with a family voyage on a luxury Monster Cruise Ship -- the first time the characters will venture outside of the hotel.

Already a fan favorite and the all-new #1 animated series on Disney Channel in the US, the series features Mavis’ teenage years and that of her friends at Hotel Transylvania. The series delivered a strong performance in its opening week in the US, ranking as the No. 1 TV telecast in its time period across major youth Kids 2-11, Kids 6-11 and Tweens 9-14 demographics. The series just rolled out in the UK this September.

Rob Wijeratna, Joint Managing Director of Rocket Licensing, says: 'With strong TV and film exposure over the next two years, it’s clear that the Hotel Transylvania franchise is looking forward to a very high and continued level of awareness. The UK licensing campaign has been carefully planned to meet the expected strong demand for a wide range of product inspired by this clever, funny and exciting brand.'

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