Gifts Today magazine

New partners for Match Attax

Bulldog Licensing, representative for top football trading card game Match Attax, has announced details of three new licensing agreements for the brand

Match Attax is the best-selling sport trading card game series the world has ever seen and the UK’s No.1 children’s football brand - with over one million collectors. Nearly half of all boys in the UK collect Match Attax and it is a massive playground craze, with live swapping events held across the country. The brand also has a massive online presence - Toppsfootball.com – that boasts over 800,000 registered users and is the 9th most visited boys’ site in the UK.

The new deals are with Centum for publishing (including annuals), Sambro for bags, backpacks, stationery and table football, and Cooneen for nightwear and underwear.

'We have attracted a huge amount of interest in this brand since we introduced it to the licensing community last year,' says Bulldog MD Rob Corney. 'Match Attax is amazingly popular and – as these initial agreements show – can work across any number of categories, so there’ll be plenty more deals to come.'


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