Gifts Today magazine

New Range of RHS Cards

Royal Horticultural Society licenses greeting cards publisher UK Greetings

The RHS is promising their latest range of cards will have wide-reaching appeal for consumers.

Announcing a new licensing deal with UK Greetings, the largest direct-to-retailer publisher of greeting cards in the country, the RHS revealed they will producing a new collection of cards for them.

The range will include seasonal and special occasion cards, as well as birthday and blank cards, and has been developed using beautiful photography and artwork from the vast RHS Lindley Library collection.

The new cards will be positioned across three well-known brands, Carlton, Gibson and Camden Graphics, to ensure a broad range of styling designs and complimentary gift wrap and bags are also available.

The range launches in stores, including RHS shops and at RHS Flower Shows across the UK, from mid 2016. Seasonal ranges for Easter, Christmas and Father’s Day will be available from April 2017.

Frances Billington, Creative Director of UK Greetings, says: ‘It’s been really enjoyable for the design team to discover the unique and amazing RHS collection and it has truly inspired our creativity.’

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