Gifts Today magazine

New vice chairman for BJA

The British Jewellers’ Association has announced that Helen O’Neill, managing director, of The PMC Studio, has been elected as Vice Chairman of its National Committee, the voluntary panel that sets the agenda for the Association

Helen was formally elected at its Annual General Meeting on 24th April, 2014 and will serve for two years before being automatically put forward to become its Chairman. 

Helen will become, after Stella Layton, just the second woman to hold this post in the Association’s 127 year history.


O’Neill, who has been a member of the Committee for several years, is a relative newcomer to the jewellery industry. A graduate in European Business Studies she worked in marketing for a number of large companies before, some eight years ago, becoming the sole UK distributor of precious metal clay for the Mitsubishi Materials Corporation.

She has successfully grown her company and runs a number of popular training courses to teach both professional design-makers and hobbyists how to use the various clays that are now available.

This has given her a real insight into jewellery education and a passion for mentoring and training. She has been closely involved in the setting-up and delivery of the BJA’s ‘Mentoring For Members’ initiative which seeks to provide member-to-member help and assistance, across a wide range of jewellery related topics.

Speaking about her appointment she said: ”I am honoured and delighted. I sincerely believe, if they are in our industry, that everyone should be a member of the BJA. It is not a huge amount to pay for the benefits it brings. Belonging provides tremendous opportunities to network with others and gives you access to a friendly, helpful and expert team that you can call upon for help and information. I’m looking forward to working with my fellow officers, the staff and the committee to further grow the Association and to build on its already excellent range of professional services.”


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