Gifts Today magazine

NHM extends StoryTiles collection

The StoryTiles range, inspired by Natural History Museum’s archive art, to appear in both tile and wood form

The Natural History Museum has announced the extension of the StoryTiles range of Natural History Museum-branded ceramics tiles. It will now also be part of a new StoryWood range, appearing on sustainable birch wood.

Developed by StoryTiles, an Amsterdam-based company that creates quirky art on tiles, wood and cards, the range, called the underwater world collection, combines beautifully rendered historical illustrations of fish from the Museum’s archives with figures and backgrounds that interact with the fish to elegant and witty effect. The illustrations for both wood and tile ranges have been selected from the Natural History Museum’s archives and include a watercolour painting by Sydney Parkinson made during Captain James Cook’s first voyage to explore the southern continent between 1768-1771.

The range was launched in tile form in January this year. StoryTiles has now integrated these same fish illustrations into its StoryWood range in which the designs are artisanally crafted on wood. The wood range includes a fourth, completely new, design.

Each unique design in the new range is pressed on sustainable birch wood and made in the Netherlands. The original wooden structure is clearly visible through the design. All StoryWood items come with an integrated wall-hanging system. The StoryWood underwater world collection will be available in three sizes: small (40 x 60 cm), medium (60 x 90 cm) and large (80 x 120cm).

The StoryWood range launched in early June. It will be available in over 200 specialist shops in Europe, Asia and North America as well as online.

StoryTiles creates art on tiles, wood and cards. Every design features humorous details, in which classical concepts contrast with modern elements. All StoryTiles products are artisanally crafted and produced in the Netherlands. The company, based in Amsterdam, was founded in 2013 through a crowdfunding campaign. Today its products are available at over 200 points of sale in 20 different countries all over the world.

Maxine Lister, Senior Licensing Manager, Natural History Museum, says: 'These elegant and quirky designs make unusual and appealing use of some of the most extraordinary 18th century artworks in the Museum’s archive. I’m delighted that the range has been extended to a new format and sure that both tile and wood art will be enormously popular.'

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