Gifts Today magazine

NHM license for Museums & Galleries

The company, which brings the best of art and design from around the world to greeting cards, stationery and Christmas product, will be launching a new range of Natural History Museum stationery in January 2018

The range will include journals, mini notebooks, a mini notebook set, gift wrap, bookmarks, notelet packs, everyday cards and a to-do pad.

The design of the new range was inspired by the Museum’s first-ever dedicated style guide for the adult market. This style guide takes images inspired by the Museum’s artefacts and exhibits and combines them in collaged, kaleidoscopic, tiled, geometric or scrapbook styles, to stunning and often extraordinarily beautiful effect.

With this more clearly defined offering — which includes a new children’s style guide that combines striking, colourful and witty designs with themes of exploration — the Museum is ideally positioned to grow its licensing programme.

Ben Dorney, Creative Director at Museums & Galleries says: 'The Natural History Museum is a world-renowned visitor destination and brand, with huge potential for licensing in its visual archive. Upon seeing the exciting new adult style guide developed by the Museum it was immediately clear that it could sit perfectly within our collection. It offers a dynamic interpretation of a legendary heritage brand, re-invented and ready-made for retailers with an eye for both style and substance – in short, everything we aim for. We’re thrilled to be working with the licensing team at the Natural History Museum.'

Maxine Lister, Senior Licensing Manager, Natural History Museum, adds: 'Museums & Galleries excels at transforming iconic art and design into beautiful stationery. With a combination of our historical resources and their expertise and dedication to quality, we are very excited to be working with the team to develop a collaborate range celebrating all the Museum has to offer.'

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