Gifts Today magazine

Nickelodeon launches pre-Christmas PR campaign to support licensees

Nickelodeon and Viacom Consumer Products (NVCP) have launched a campaign to increase consumer visibility for their brands in the run up to Christmas.

The focus will be on promoting Nickelodeon’s key character licences. Teenage Mutant Hero Turtles, SpongeBob SquarePants, Dora and Friends: Into the City! and Paw Patrol. Selected products will be used across a number of licensees to gain overall awareness for the brands.

Marianne James, NCVP’s Vice President UK & Ireland & European Retail Sales & Marketing, commented: “We are concentrating on supporting our brands in this crucial period for the benefit of all our licensees. We will be looking for licensee support to maximise our opportunities. Our aim is to make our brands top of every child’s, plus a few adults’, Christmas wish list.”

Using selected promotions and editorial Nickelodeon plan to boost their visibility in widely read Christmas gift guides.

The home of SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer, Nickelodeon UK Network is available in more than 13 million cable and satellite homes and now reaches more than 10 million viewers a month.

Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for children aged 4-15 and their families: Nickelodeon, Nickelodeon HD, Nickelodeon +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. Too. The entertainment company has built a diverse multi-platform business by putting kids first in everything it does – Kids Rule! Content is at the core of the business with critically-acclaimed and hugely-popular television programming from the UK and around the world as well as bespoke content online and a dedicated Nick app, as well as consumer product and recreation opportunities such as the UK’s first-ever Nick theme park, Nickelodeon Land and the Nickelodeon Store.

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