Gifts Today magazine

NPW launches latest beauty range

New Korean-themed gift collection offers a sprinkling of Seoul

NPW is celebrating after launching its latest beauty collection, inspired by the company’s passion for exploring global trends.

The Oh K! range, which combines a carefully curated colour palette, quirky products, cute characters and playful packaging, was unveiled at a packed launch at London’s IceTank Studio.

The new range for 2016 comes after NPW’s trend seeking team were inspired by their trips to South Korea and, in particular, Seoul, where they spent time in the boutiques and beauty stores of the city’s hippest districts.

Emma Adamson, product development manager at NPW, said: ‘Our trip to Seoul, right now the beauty and skincare capital of the world, was crazy and exhilarating, inspiring us to create the Oh K! range.

‘We loved the products themselves but also the emotions they evoked. You can’t help but feel happy when buying them because they are so cute, giftable and functional.’

The Oh K! range will be available from ASOS from June, priced from £4.

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