Gifts Today magazine

Intelex to unveil 27 new Warmies at Spring Fair

Intelex Group, the Northamptonshire-based inventors of the original Hot-Pak will be unveiling a collection of 27 new Warmies at this years Spring Fair.

This show will be the first trade fair Intelex Group has exhibited at since they announced their intention to re-brand their entire range under the Warmies umbrella.

The re-brand represents an opportunity for the business to solidify all their other brands under just one very strong, internationally recognised brand and to continue to strengthen their position as the original and leading manufacturer of warming gifts.

2015 also sees Intelex celebrating their 20th anniversary as the worldwide market leaders in the heatable soft toy and gifts industry. Innovation continues to play a key role for the business. The Intelex design team put a huge amount of effort into creating original new designs every year that are fresh, fashionable and great value for money.

This year will be no exception with Intelex set to launch a further 27 exciting and new Warmies at Spring Fair. The new range includes a collection of new and colourful animal themed characters with distinctive design features and a collection of adorable heatable dolls. Visitors can also expect to see a new line-up of pretty patterned heatable slippers and boots and there's a few other surprises in store as well.

All of the new designs will be sold under the Warmies brand and will be supported by complimentary floor and counter display units.

Intelex Group are looking forward to welcoming existing and new trade retail customers to their newly designed Spring Fair exhibition stand located at Hall 5, Stand G10-H11.

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