Gifts Today magazine

OMG! The Moshlings Collection has landed!

Carte Blanche Group has teamed up with Box of OMG to giveaway supercool soft characters from the popular Moshlings Collection 

Described as a ‘free Birchbox for kids’, Box of OMG is delivered to over 10,000 girls across the UK and is filled with music, movies, apps, make-up, magazines, books, tickets, games and a whole host of surprises. 

Distributed on Friday 4th July, 2000 include a Moshlings Collection soft toy for kids to enjoy.

The new Moshlings Collection includes 12 monsterific collectable characters from the hugely successful kids’ brand, Moshi Monsters. The collection features fan-favourites and ultra-rare Moshlings, all with codes that enable kids to collect a digital version of their Moshling at moshimonsters.com, adding an extra element of collectability.

The complete Moshlings Collection is also part of a star prize offered to kids that create an ‘unboxing video’ and post it to YouTube. The winner is the child who creates the most creative and ‘OMG’ video reviewing the contents of their box.

Catherine Lawrence, Brand Manager at Carte Blanche comments: “We’re excited to be working with Box of OMG again and are confident the Moshlings Collection will be hugely popular amongst the kids involved. Moshlings have been flying off the shelves since their launch and working with Box of OMG will allow us to get the awesome characters in the hands of the target consumer and no doubt see some positive reactions in the ‘unboxing’ videos.”

Marina Kenny, Director of Operations at SuperAwesome added: "We're incredibly excited to be able to introduce the Moshlings to our Box of OMG community. Moshi Monsters has always been hugely popular with our audience so we can't wait to see the kind of amazing unboxing videos and other user-generated content our kids will create with their Moshlings!"


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