Gifts Today magazine

On board for The Crystal Maze

Bulldog Licensing has announced that Rascals has launched a new board game based on cult-classic gameshow

The Crystal Maze originally aired on Channel 4 from 1990 to 1995, and has since made a full return as the channel’s #1 entertainment show – with viewing figures peaking at 4.3million. Hosted by maze-master Richard Ayoade, teams face a new range of challenges as they attempt to navigate the Aztec, Medieval, Industrial and Future zones. Two full series have broadcast this year – one featuring celebrities - with a Stand Up to Cancer special and a Christmas celebrity special also set to hit the screen. The show is popular amongst young people and attracts a 16-34 audience more than 80% higher than the slot average and, for under 16s, over 100% higher.

The new Rascals board game taps into all the fiendish fun of the show, with players faced by a labyrinth of perplexing puzzles and tricky challenges. And, just like in the series, they must collect precious crystals to build the time needed to scramble for gold tokens in the game’s furious Crystal Dome finale. Rascals has also developed a free mobile app to accompany the game, which features authentic music and sound effects from the show and can be used as a timer during challenges.

This is the latest addition to a strong licensing programme for the brand. Other partners include Imagine8 for FSDUs featuring a range of Crystal Maze-branded products, an official quiz book from Headline Publishing and Poetic Brands for apparel, nightwear and underwear. In addition, recent ads for PayPal and Specsavers have both featured the brand, whilst the Co-op has been using the theme song.

'Rascals have done a brilliant job with this game,' says Bulldog MD Rob Corney. 'It perfectly captures the zany rush of the gameshow itself and is certain to be a big hit at retail, particularly in the run up to Christmas.'

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