Gifts Today magazine

Paddington celebrates 60 at Hamleys

The Copyrights Group, Rainbow Designs and Hamleys team up to launch the Hamleys Exclusive Paddington plush

Britain’s best loved bear has taken centre stage in one of the world’s most renowned toy shops as celebrations take place to mark the brands 60th anniversary.

Copyrights, Rainbow Designs and Hamleys have worked together to launch a brand new Hamleys Exclusive Paddington plush based on the Classic Cuddly Paddington. Exceptional detailing includes the Hamleys brand logo embroidered onto Paddington’s left foot and a special Hamleys gift tag.

A striking window display throughout October is showcasing the brand new Hamleys Exclusive Paddington, The Home of Classic Characters’ new Paddington Bear Classic range and two special 60t anniversary Paddington Bears.

Rainbow’s Collector Paddington in a 60th Anniversary Gift Box has also been launched this autumn to commemorate the milestone anniversary along with the new Large Cuddly Paddington with Scarf, inspired by Peggy Fortnum’s beautiful illustrations.

As part of the celebrations, Paddington Day at Hamleys will take place on Saturday 27 October. This Hamleys Paddington event will provide an opportunity for visitors to meet Paddington, have their photo taken with him and get a first look at the exclusive bear.

Anthony Temple, Rainbow Designs’ Managing Director said: 'Paddington Bear is a great British icon and Hamleys is a great British toy store, so the two complement each other perfectly. We’re delighted to be joining forces with this prestigious store to bring fans and enthusiasts this striking celebration marking 60 years since the publication of the first Paddington book. The window display looks stunning and it’s fantastic to see so much of Rainbow’s new Paddington product in the spotlight.'

The new Paddington Bear Classic range from Rainbow Designs features a host of gifts including the premium Large Classic Paddington with Boots and Suitcase, the Classic Cuddly Paddington and the Classic Paddington in a Union flag-designed bag. Fans will also love the Classic Bean Toy Paddington and the Classic Paddington Key Chains.

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