Gifts Today magazine

Pantone Colour of the Year 2018 announced

The global authority on colour has announced Pantone 18-3838, Ultra Violet, as the Pantone Colour of the Year 2018

Ultra Violet is an enigmatic purple shade that evokes the inventive spirit and imaginative thinking that challenges the status quo. A spiritual, cosmic hue, Ultra Violet pushes the boundaries of what inspires us to look upward and outward to the future.

The Pantone Colour of the Year selection is more than a comment on colour trends; it is a reflection on a collective cultural moment. The selection of Ultra Violet speaks to our shared desire for deeper understanding in an increasingly complex landscape, and our eagerness to experiment to reach that level.

For graphic designers looking for new ways to express their vision, Ultra Violet is a colour of complexity and nuance. Ultra Violet resonates with the dynamic medium through its multi-dimensional feel and originality. To help designers tap into this engaging shade, Pantone today released limited-edition Pantone Colour of the Year 2018 Formula and Colour Guides, enabling them to easily integrate Ultra Violet into their workflow and achieve colour consistency, bringing a vision to life. To celebrate and inspire the creative community, Pantone and Adobe Stock, the amazing resource for visual inspiration and creative development, have partnered on a curated Colour of the Year 2018 collection.

The experts behind #COY2018 sit within the Pantone Colour Institute the consulting arm of Pantone. Through seasonal trend forecasts, colour psychology, and custom colour consulting, the Pantone Colour Institute partners with global brands to leverage the power and emotion of colour in design strategy.

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