Gifts Today magazine

Parlane International: Autumn Fair preview

Gifts Today caught up with sales manager Chris Lewis ahead of the show to learn more about the company and see what they have in store for visitors. The Summerhouse, Hall 20, stand F60-G61

Gifts Today caught up with sales manager Chris Lewis ahead of the show to learn more about the company and see what they have in store for visitors.

Chris, can you tell us about Parlane?
Parlane has been supplying decorative accessories to the market for nearly 50 years. We are synonymous with quality, contemporary products that are often designed in-house and skilfully handcrafted from natural materials. We aim to inspire retailers with a product catalogue that offers a point of difference in the market at competitive prices.

We work with a variety of customers; from small independent florists, farmshops or gift & interiors shops to larger multiples. We also supply garden centres, interior designers, furniture showrooms, hotels and restaurants amongst others. We deliver an exceptional customer service experience, whether you visit us at one of our showrooms, liaise with our friendly Sales Team via telephone or visit us at a show.

Why have you made the decision to return to Autumn Fair this year?
We last had a stand at the Autumn Fair 13 years ago and can’t wait to be back there showing off our latest autumn/winter collection. We will be occupying a huge stand enabling us to take most of our products along and thus creating a powerful visual impact.

What are the highlights of what you're showing this year?

The collection offers a huge variety of product accessories and furniture and is divided into various categories; Christmas, Living, Potting Shed, Pantry and Flora. Our latest collection provides products made from natural materials, striking metallic finishes, bold organic shapes, contrasting soft faux fur and feathers, and art deco influences.

We will also have the most incredible selection and display of faux flowers and plants - these help to dress the stand and bring it alive. The Autumn Fair provides an excellent platform for buyers to select their seasonal decorations and giftware in one place and make sure they’re in time for the Christmas trading period in store. We invite customers to come and browse over a glass of Champagne – there’ll be lots to see!

Any personal favourites?
We’re partial to a pothanger - one of our most popular products. For the 2019 Christmas season, we designed and produced the cutest angel, fairy, elf and Santa pothangers to decorate vases and indoor flowerpots.

Special deals/offers at the show?
We are currently clearing stock ahead of a warehouse move so there will be hundreds of products to choose from with up to 50% discount and we will have a Warehouse Clearance brochure available to take away with the full range of sale items.

Company plans for the future?
Each season we introduce hundreds of new products to keep the collection fresh and exciting for customers. We are currently receiving the initial samples for our SS20 Collection that will be available to view and purchase from our main showroom at the end of September and later at our showroom in the north. We are also going to be at Spring Fair next February.

parlane.co.uk


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