Gifts Today magazine

Penguin Ventures and Harrods partner for The Snowman

The big names have collaborated to create a bespoke range of gifts in celebration of the 40th anniversary of Raymond Briggs’ original picture book

A bespoke piece of artwork featuring The Snowman and James flying over Harrods iconic Knightsbridge store and the London skyline has been created and applied to a range a gifts including tote bag, apron, tea tray, tea towel and mug.

The partnership follows the Peter Rabbit Movie consumer product range that Penguin Ventures developed with Harrods for the incredibly successful movie from Sony Pictures.

Jen Greenway, category manager softlines at Penguin Ventures said: 'We were thrilled to work with the team at Harrods once again to develop this very special anniversary range for The Snowman. These two iconic British brands have been brought together in an entirely unique way to form part of Harrods Christmas offering which we hope consumers will enjoy this winter.'
In addition, Penguin Ventures has also worked with Harrods on a range of Snowman infant and toddler apparel and nightwear; Christmas decorations and an exclusive Snowman plush.

Penguin Ventures will be celebrating 40 magical years of The Snowman in 2018 with a series of exciting collaborations and special edition anniversary gifts including books, clothing, toys and confectionery. A nationwide programme of events including orchestral and theatrical performances, special film screenings, an original art exhibition and unique immersive experiences will guarantee that families everywhere will have the opportunity to celebrate and share in the magic of The Snowman.

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