Gifts Today magazine

Pioneer expands its Disney product offerings in Britain

Procos S.A., one of Europe’s largest manufacturers of party products, has awarded Pioneer Europe the distribution rights to its Disney Tableware and other licensed properties in Britain.

The Disney Tableware range will complement Pioneer’s popular Disney latex and Bubble balloons providing their customers with the essential ingredients to create magical Disney-themed parties.

This will significantly expand Pioneer’s Partyware offering in Britain. “We are proud to be working with Procos to expand our Tableware offering,” said Marie Gransbury, Managing Director for Pioneer Europe.

“We are fully committed to helping our customers succeed with this exciting Partyware range. It is a great opportunity for us to expand our business with our existing customers and to open doors to new customers.”

The distribution rights are effective immediately; however products will be available to order 1 April 2016. Initially, Pioneer will offer tableware and accessories featuring the core Disney properties as well as Lucasfilm and Marvel properties.

“Pioneer and Procos have many similarities in the way we do business; we share the same corporate values. We look forward to developing our Partyware sales in England, Scotland and Wales together with Pioneer,” said Joseph Procos, the co-owner of Procos S.A.

Combining Pioneer’s nearly 100 years of experience in the balloon industry with Procos’s 60 years of experience in the partyware industry, this promising new partnership has the potential to bring a new dimension to the market place of licensed balloons and party.

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