Gifts Today magazine

Playmobil hits the screen

The Brandstaetter Group and the Ink Group have announced they are moving forward with creating an extensive content portfolio for one the popular themes of Playmobil

Based on the joint vision of high value and ubiquitous entertainment that meets the demand for multi-format content, this first co-development project between the companies will conceive a diverse lineup of episodic animation, as well as gaming and virtual reality applications.

'We look forward to collaborating with the Ink Group — a well-versed specialist in digital entertainment — and to a new, creative facet to the Playmobil brand experience.' According to the Management Board of the Brandstaetter Group, details of the planned animation series will be announced shortly.

'It’s great honour that the quality-first approach and the premium storytelling Ink lives by are being recognized by such an iconic toymaking leader', says Claus Tømming, Managing Partner of INK Group. 'With the highest respect for Playmobil and its fans, who deserve nothing but the very best, we are dedicating all of our trademark unconventional creativity to bring the story behind those 7.5 cm fellows to screens and homes across the world.'

About Brandstaetter Group

Headquartered in Zirndorf, Germany, the Brandstaetter Group is the producer of Playmobil and known for premium-quality and award-winning toys. The imaginative roleplay opportunities integrated with a variety of play themes are fascinating to children and valued by parents and educational practitioners. Since its launch in 1974, more than 3 billion Playmobil figures have been produced. The company distributes its toy system, consisting of around 30 different play themes, in approximately 100 countries of the world. Playmobil can be found on the World Wide Web at

About Ink Group
Headquartered in Copenhagen, Denmark, Ink Group is a story-driven entertainment developer, best known for producing Zafari animated series, and building the international media and consumer products success for Masha and the Bear. With a carefully selected range of in-house and third-party properties, Ink Group is operating globally to build entertainment franchises. Ink Group can be found at

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