Gifts Today magazine

PLAY-time at Top Drawer

The fresh new destination for all things kids launches this September at the London show

Reflecting the dynamism, growth and diversity of the children’s sector and offering buyers a comprehensive, design-led edit of all things kids – accessories, fashion, toys and home decor – Top Drawer announces the launch of PLAY.

A major new destination for leading brands and new designers, PLAY responds to changes in the retail landscape where creative stockists continue to diversify and broaden their offering. And that’s where Top Drawer shines...PLAY curates the best of everything for the kids’ sector.

With a fresh, fun new look and an expanded selection of the very best kids’ brands, PLAY is packed with ideas to help retailers tune in to the latest trends in retailing. And, as you’d expect at Top Drawer, everything is quality driven, expertly curated and design-led.

'We’re so excited to present this new concept, PLAY. It really builds on our strengths, providing a dynamic focal point where an expert mix of the best brands in the sector will meet the best mix of retailers. Buyers love Top Drawer precisely because of the variety of design-led products it presents across a range of complementary categories: one destination, multiple buying opportunities. And PLAY will showcase the UK’s largest collection of design-led kids’ toys, gifts, clothing, home decoration and accessories,' reports Alejandra Campos, Event Director of Top Drawer.

With many names already confirmed, including Areaware, Londji, Egmont Toys, Fiona Walker England, The Little Taylor, Billy Loves Audrey, Donsje, Home by Door, aden + anais, Lara & Ollie, Wee Gallery, Bertoy, Selfie Clothing, Hannah + Tiff, Inch Blue, Easy Peasy, Petit Jour Paris, Blade & Rose, IZIPIZI, Le Toy Van, Delight Decor, Little Bird Told Me and Mini Wallers (shown), PLAY looks set to provide brands and buyers alike with a buzzing new destination for this vibrant sector.

Over 17% of the UK’s population (11.4million) are children (0-14). With this percentage projected to grow over the next decade, there is an immediate opportunity for UK retailers to capitalise on the growing demand for children’s products. The UK’s toy market alone is worth £3.4 billion, making it the largest in Europe, and 4th in the world.

PLAY at Top Drawer will be held at Olympia London, from 9-11 September 2018.

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