Gifts Today magazine

Premier Decorations' party raises £20k

A 65th birthday, 30-year business milestone and an OBE all paved the way for a lavish celebration for company founder John Athwal, as he raises £20,000 for the Fence Club charity

And he used the party marking his big birthday as well as the company anniversary and receiving the honour from the Queen in recognition of his services to business and charity to raise more than £20,000 for his favourite charity.

Well-known in the toy, gift and party industry, John took the opportunity to mark 2018 as a momentous year with a gala event at the Dorchester in London attended by 450 guests including industry stalwarts, family and friends.
Renowned for his outstanding hospitality, his latest celebration in June was no exception with 100 children from a stage school opening the ball, followed by a night of dancing to the Jersey Boys and Bollywood actress and singer Sophie Chaudry, who was flown in from Bombay to perform for his guests.

However, while festivities were high on the agenda, John also used the event to raise much-needed money for charity requesting that, rather than gifts for himself, guests make donations to The Fence Club.

Pictured with his family at the event, John is treasurer of the charity that supports children’s hospices, homes and hospitals as well as disadvantaged youngsters.

John said: 'This has been an amazing year for myself and Premier Decorations which celebrates 30 successful business years, and I extend grateful thanks to all of my industry colleagues and peers, and family and friends for sharing this special occasion with me.

'I would especially like to thank everyone for their incredibly generous donations to The Fence Club – £20,000 is a huge amount and we are still receiving cheques and cash in our office as well as online at”

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