Gifts Today magazine

Pure is underway

The Festival of Fashion runs at London Olympia until tomorrow

Pure London has a fantastic seminar programme lined-up for July's show, and with a big focus on sustainability with a whole host of industry experts speaking about what the future of fashion beholds.

Three days and three stages filled with inspirational talk, trend briefings and exciting panel discussions.

Today's keynote speaker is fashion editor and commentator Caryn Franklin, who will be discussing what the future of fashion looks like. There will be a panel discussion, 'Addressing Ethics and Sustainability in the Fashion Industry'.

With 700+ brands from all over the world, it's the perfect opportunity to explore everything from premium womenswear to contemporary athleisure and reimagined streetwear to footwear and accessories, and find your favourites from ethical designers to kidswear brands.

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