Gifts Today magazine

Pure London announces Masterclass Series

Four fashion-focused classes to be held at spring summer show

Pure London has teamed up with The Guardian to deliver a series of fashion-focused retail masterclasses at the upcoming spring summer show.

Four classes will be hosted across all three days of the show providing essential tools for success in the fashion industry, encouraging visitors and buyers alike to achieve their business goals.

Social media trainer and partner at SocialB, Amy Hobson, will host the hour-long classes at the show alongside Anna Popvich – London-based fashion designer and owner of her self-titled fashion label.

Hobson has worked extensively within the retail and franchising sector for both national and international brands and Popvich has worked with some of the capital’s most prestigious fashion houses.

The classes, which cost £25, include: An introduction to digital marketing, The essentials of fashion blogging, Social media for the fashion industry and How to start a fashion business.

Pure London takes place from 24 to 26 July, and will feature showcases from more than 800 brands as well as catwalk shows.

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