Gifts Today magazine

Pure London Shortlisted for Prestigious Award

Retail event up is up for Best UK Trade Show

The shortlist for this year’s AEO Excellence Awards has been announced, and Pure London will battle it out for Best UK Trade Show.

The show’s ‘USP’ is its emphasis on all things new, and over the years it has introduced a number of new sections, including Pure Menswear, Retail Lab, Pure Premium and Premium Footwear, as well as Capsule Collections from new and emerging brands.

In addition Pure London hosts awards including The Buyers Power List and Best of British, that recognise change and innovation in the fashion retail sector.

Julie Driscoll. Portfolio Director for Pure London, said: ‘We’re thrilled to have been shortlisted for an AEO Excellence Award. We work hard to make the show an all-important and inspiring order-writing event on the buying calendar.’

Pure’s new theme for the upcoming July show is ‘A Life Less Ordinary’ and organisers hope the dynamic and inviting exhibition space will encourage exhibitors and visitors alike to engage with key trends and discover new brands.

The next edition of Pure London will take place from 24 to 26 July at Olympia.

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