Gifts Today magazine

Queen's Award for Rex London

The company has been recognised with the Queen’s Award for International Trade following six years of outstanding continuous growth in overseas sales

Rex London began in 1981 as a simple market stall in London’s Portobello market and now employs just over 70 people. It has become a major international wholesaler of home and giftware, offering a range of more than 2500 products to retailers worldwide. Spanning homeware and gift items, 95% of products carry Rex London's unique prints, developed in-house by their team of designers.

Rex London’s successful year on year expansion is in large part due to export, which has risen 250% since 2012. Sales Director Nigel Biggs highlights the importance of staying connected with international customers, attributing Rex London’s successes to this outward facing strategy: 'We take a global outlook when it comes to trade; our websites are fully translated into French and German, we attend multiple international tradeshows each year and have recently established a physical presence in the Netherlands and Belgium, from which we sell direct to local retailers.'

The future looks set for more global expansion. With further plans to expand in Europe and distribution arrangements being set up in Canada, Australia, New Zealand and Japan, Rex London now export to over 70 countries. Their unique products can be seen all over the world, from small independent shops to galleries, museums, and large department stores.

Rex London will celebrate its award during a royal reception for Queen's Awards winners in the summer, and will use the esteemed emblem for the next five years.

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