Gifts Today magazine

Quirky Scents

A husband and wife team from Cheshire, Claire and Graeme Winchester have launched WIFF, an online business selling luxury candles and diffusers

Says Graeme: 'We were getting a little tired of seeing the same old candles and diffusers delivering the same old scents. Where was the imagination, the excitement and the creativity? In short, we thought the industry was starting to smell a little stale. It got us thinking: if we thought that, surely others were too?'

In response, the local duo, who have backgrounds in digital marketing and aroma and hypnotherapy, developed a range of five luxury candles and reed diffusers which not only smelled, but looked, divine. 

WIFF is a real family affair. The company was created by Graeme, is directed by Claire, and each candle and diffuser comes dressed in its own bold colour scheme with a series of different illustrations designed by Claire’s brother Mark at BramCreates.

Adds Claire: 'We’re delighted with the range. We wanted to provide people with an experience that can’t be found elsewhere and gives them the chance to escape into a little bit of luxury and adventure and we think we’ve achieved that with WIFF.'

Scents include Game Set + Match, Knock On Wood, Bloomin' Marvellous, So Fresh + So Clean and Hello Sunshine.

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