Gifts Today magazine

Rainbow launches new My First Thomas & Friends baby collection

Leading iconic pre-school brand, Thomas & Friends, has joined Rainbow Designs for the launch of a new baby and infant range.

The famous No.1 blue engine and his friends will now star in a range of baby products and gifts that will include developmental and activity toys.

The initial collection, will launch this summer, featuring My First Thomas & Friends Tummy Time Activity Playmat, Comfort Blanket, Chime Ball, Activity Cube and a cuddly My First Thomas.

The star product of the collection is the plush activity My First Thomas, the interactive toy makes chuffing and peep peep sounds and says: “I’m the number one blue engine.” The activity toy also features multiple textures, a peek-a-boo mirror and Thomas-shaped teether.

Anthony Temple, Rainbow Designs’ Managing Director said, “We're extremely excited to be welcoming Thomas & Friends to our licensed classic character portfolio. The collection received a fantastic reception when it was unveiled to retailers earlier this spring and it is an exciting opportunity for Rainbow to be working with the prestigious number one pre-school brand and reinforces our leadership and growth in the classic character baby soft toy category.

“The appeal of Thomas & Friends spans the generations and we're looking forward to bringing the collection to market knowing it will offer parents and grandparents timeless quality products and gifts for new arrivals.”

Jo Gunn, Mattel Category Manager comments, “We are delighted to be working with Rainbow Designs on this beautiful baby collection as we build on our My First Thomas offering for parents. The new line continues to bring Thomas & Friends to life for even the smallest little engineers.”

Check out the website by clicking here.


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