Gifts Today magazine

Record spend for Small Business Saturday

Figures show £748million haul for indie shops and firms plus increase in social media presence

This year’s Small Business Saturday achieved record spending across the UK, estimated to have topped £748million in a four per cent jump from 12 months ago.

The figures come from an American Express survey conducted in the 48 hours following the fifth annual shopping event on Saturday 2 December, shoppers are encouraged to support their local small businesses.

This was aided by an 87 per cent backing from local authorities, up from last year’s 80 per cent, and 56 per cent of customers who were surveyed by event founder American Express, said they spent more than usual on the day.

There were ore than 115,000 tweets about Small Business Saturday, trending at number one in the UK, while Facebook and Instagram posts were also up on 2016 as shoppers and staff shared their Small Business Saturday stories.

'In its fifth year, Small Business Saturday has once again seen a boost in spending with Britain’s small independent businesses,' Small Business Saturday campaign director Michelle Ovens said. 'There’s been a phenomenal response from small businesses in communities across the UK again this year so it’s fantastic that a record amount was spent with them this Small Business Saturday.'

On the Isle Of Man Chris Beards and his staff couple the 30th anniversary of Mantons Cards & Gifts with the day, and also sold reindeer food with all the money from the sales being donated to Crossroads Care local charity.

Owner of independent luxury candle store Anstruther Jo MacFarlane added: 'The Small Business Saturday campaign has made such a big difference for us. It was such a special day this year, with so many local businesses involved and customers responding by shopping with us, in what has become a fantastic tradition at the start of the Christmas period. It’s a wonderful grassroots initiative that has been hugely successful in celebrating small businesses and it’s certainly attracted new shoppers and boosted sales.'


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