Gifts Today magazine

Green Board Games names its retail award winners

The company has named its Independent Retailer of the Month for January and February as Masters Traditional Games, St. Albans and Semmalina Star Bags of London

First up, Green Board Games has recognised the Mastery in Masters Games, delivering a robust strategic games portfolio to a wide audience via a customer-friendly ecommerce platform. The company manages to compete effectively against some of the online giants whilst delivering friendly customer service.

James Masters, Owner comments: 'We’re proud our work has been recognised by Green Board Games in this way – but it’s a two-way street – their portfolio offers our discerning customers a strong variety of aesthetically pleasing strategy games which repeat customers love. We work hard to ensure we deliver a good mix of games from pub games, giant outdoor games and board games so working with a supplier as Green Board Games enables us to be able to offer something compelling and different which are going to resonate with our traditional audiences.'

The business is an unusual recipient of the accolade as a 'Party Shop' as opposed to a traditional toy retailer. Semmalina Star Bags offers parents a one-stop shop for birthday parties, offering bespoke party bags, toys, gifts and cakes.

The diverse offering and the success of Green Board Game products within the store demonstrates how retailers outside of the toy space can benefit from stocking innovative toy and game products such as the Green Board Games’ lines, which serve as perfect gifts for a range of ages.

Diana Turner, owner of Semmalina Star Bags commented: 'I was really thrilled to win the Independent Retailer of the Month award from Green Board Games. Working closely with a supplier like Green Board Games makes all the difference in the world to us. Great toys, great service, just great!'

Also named as one of TimeOut magazine’s ‘Best toy shops in London’, Semmalina Star Bags prides itself on providing a constantly changing and unusual range of toys. This helps to promote return custom and loyal shoppers in an increasingly challenging High Street environment.

To celebrate their win, Green Board Games has awarded both retailers with stock of their choice suited to their customer base.

Karen Nunn, Green Board Games, commented: 'We are pleased to award Masters of Games with the Independent Retailer of the Month Award for January - to be able to offer a competitive online proposition in the face of such strong competition these days is testament to the hard work of all the team. I’m equally thrilled for Semmalina Star Bags, Awarded Independent retailer for February. Owners Diana and Sarah always go the extra mile to ensure they offer everything needed for a show-stopping birthday party, including a wide range of great gifts, which consumers would struggle to find in another indie store. For a party retailer to do so well with our lines shows how well executed the business proposal is and the strength of the marketing behind the shop.'


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