Gifts Today magazine

Retail footfall poised to jump 4.7% during Easter weekend

Retail intelligence experts Springboard believe that Easter falling immediately after a national payday will drive footfall growth.

Lower levels of inflation and declining fuel prices have also left the average household £20 to £30 better off per month.

High streets are expected to benefit most from those factors, and Springboard predicts that footfall on streets across the UK will jump 6 per cent year on year over the three key shopping days.
Footfall in shopping centres is forecast to rise 4.6 per cent, while retail parks will see minor growth of around 1.6 per cent on last year’s figure.

Springboard said Good Friday would be the strongest day for footfall growth, with a 5.7 per cent increase expected.

Saturday will see footfall jump around 3.9 per cent, with growth of 4.6 per cent forecast on Easter Monday.

Springboard insights director Diane Wehrle said: “Last year we saw a significant decline in retail footfall over Easter Weekend (down 6.4 per cent year on year), and though this year we are expecting to see figures regain strength, they will still be overall below the +6.9 per cent year on year growth seen in 2013.

“The earlier dates for the long weekend traditionally link to positive effects for retailers and with consumer confidence high, we expect shoppers to respond with their feet, buoyed by the benefit of a recent payday.”

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