Gifts Today magazine

Retail is about to be hit by "asteroid" strike says Carphone Warehouse boss

Dixons Carphone chief Seb James has warned the retail industry is about to be hit by an “asteroid” caused by the connected customer that could end with the death of retailers that fail to prepare.

Speaking at Retail Week Live 2015, James said that the explosion of connected devices will cause the same amount of disruption to the retail landscape as the ecommerce revolution.

He said: “We just made it through the last profound shift okay, but there is another shift coming. This new shift is just as powerful as the last and will bump off just as many retailers.”

James said that in the next couple of  years the average household will have 70 connected devices, which will have “massive implications” on retail.

“One of the biggest implications is on data because of the digital exhaust we are creating all the time. When [Currys founder] Henry Curry started he knew everything about his customer, we are going back to that time, not on a local scale but a global scale,” he explained.

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