Gifts Today magazine

Retailers are hoping for a last minute dash for Christmas presents

The so-called Black Friday interrupted usual shopping patterns.

Retailers expect sales to peak tomorrow (23 December) following an unprecedented peak on Black Friday at the end of November, when £810m was spent.

John Lewis retail director Andrew Murphy said: ‘We’re really confident about the last five days. Monday and Tuesday will be manic. We’ll be ahead of last year by a good margin.’’

HMV chairman Paul McGowan said: ‘We are looking at another very successful Christmas period.’

Toy specialist The Entertainer’s managing director Gary Grant said: ‘Monday was a very strong day, so now I think people are fully into Christmas mode. We will have a very strong Christmas.’

Waterstones managing director James Daunt said: ‘We are feeling pretty good with things right now and are fairly bullish. The final five days are disproportionately important.’

Gareth Jones, deputy chief executive of Very owner Shop Direct, said the etailer was also expecting a flood of orders in the next week. “Christmas isn’t wrapped up just yet. We’re expecting a last minute rush like no other year, helped by both the extra fulfilment day before Christmas and the next day delivery we’re offering up to 10pm on December 23rd.”

However, retailers have noted that Black Friday, as well as Cyber Monday, has altered trading patterns this Christmas and some doubt whether that extra sales were generated.

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