Gifts Today magazine

RHS and licensees in Glee

Royal Horticultural Society to showcase its home and gifting offering to the gardening products retail trade

The RHS stand (17p01) will feature licensed merchandise from 15 RHS licensees and endorsed partners in the home and gifting sectors as well as the gardening category. Buyer and retailer visitors to the stand will also receive a gift bag and RHS Licensing Directory, listing all current licensees and their contact details.

Cathy Snow, Licensing Manager, RHS, says: 'Not only is this is our strongest presence yet at Glee, but we feel that it demonstrates our total commitment to building a robust, sustainable and balanced licensing programme. We’ve invested significant marketing time, effort and resources into supporting our partners and promoting the truly impressive diversity of the RHS licensing campaign — but for a show as important to retail as Glee it’s more than worth it.'

More than ten RHS licensees and endorsed partners will also have their own stands at the show, underlining the reach of the RHS brand in the home and gifting categories as well as its already strong presence in gardening products.

This is the first time the RHS has promoted its entire licensing programme at Glee with the RHS stand showcasing a significant number of licensed and endorsed products in one place. The aim is to raise the profile of its growing home and gifting licensee list, in order to reach retailers that already take RHS licensed gardening products but may be unaware of the full range of RHS-supported products available. By raising awareness of the breadth and variety of its licensed offering the RHS hopes to encourage retail supporters of RHS gardening merchandise to stock RHS gifting and home products as well.

The licensees and endorsed partners featured on the RHS stand underline the extraordinary diversity and reach of the RHS brand and its licensing programme. They are:

* Amelie Chocolat
* Apta
* Bronnley
* Burgon & Ball
* Churchill China
* Frances Lincoln
* The Gourmet Candy Company
* Kettler
* Melcourt
* Otter House Card and Gift
* The Original Muck Boot Company
* Turtle Mat Company
* Ulster Weavers
* Wax Lyrical
* We Love Cushions

Licensees and endorsed partners with their own stands are:

* Apta (stand 19C20-E21): planters and accessories
* Burgon & Ball (19C26-E27): gardening tools and gifts
* DJ Turfcare (19A03): chemical-free lawn fertiliser products
* Goldleaf (18K01): gardening gloves
* Harrod Horticultural (20R21): arches, obelisks, trellis, plant supports and planters
* Kelkay (19A10-C11 and 19A20-C21): aggregates and paving
* Melcourt (20N03): peat free composts and soil conditioners
* Mr Fothergill’s (19G50): RHS endorsed vegetable and flower seed ranges
* The Original Muck Boot Company distributed by Gardiners (19C66)
* Plantworks Ltd (18H20-K21): mycorrhizal fungi treatments to encourage good root growth
* Turtle Mat Company (17R60-S61)

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