Gifts Today magazine

RHS partners with Mr Fothergill’s

Companies launch joint-branded vegetable and flower seed ranges for the 2017/18 season

The Royal Horticultural Society (RHS) has announced that it has partnered with seeds and plants supplier Mr Fothergill's Seeds Ltd to launch joint-branded vegetable and flower seed ranges for the 2017/18 season.

Each cultivar in the new collections has earned the prestigious RHS Award of Garden Merit (AGM) — a ‘seal of approval’ for gardeners that the plant performs reliably in the garden. Packets will appear on two separate single-sided displays — one for flowers and one for vegetables — with bespoke point-of-sale material.

The AGM range will launch from May 2017 and will be available for delivery into retailers from August 2017. The market for the range, as for all Mr Fothergill’s products, is gardeners of all ages, from the amateur to the enthusiast.

This launch means Mr Fothergill’s has become the preferred partner for licensed seed and seed gifting products for the RHS.

In 1978, Mr Fothergill's began selling seed to garden shops and centres. Today, the company is one of the most respected in the UK market. Its aim is to provide a product range for all gardening needs, from flower and vegetable seed to young plants, potatoes, onions, garlic, shallots, vegetable plants, soft fruit and fruit trees.

David Carey, Mr Fothergill’s Joint Managing Director, said: 'We are delighted to be working as the preferred seed partner for the RHS. The packaging and display that we have developed together will really lift this range in-store and will complement our existing offer. We look forward to launching the Mr Fothergill’s and RHS Award of Garden Merit range in the coming months, and developing other products together in the future.'

Cathy Snow, RHS Licensing Manager, says: 'Mr Fothergill’s has a well-earned reputation for its passion to supply the very best quality gardening products, underpinned by the highest levels of customer service, a reputation reflected in its presence in thousands of gardening outlets. We are delighted to be able to partner with this exceptionally well-regarded company.'

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