Gifts Today magazine

Royal Selangor collaborates with The Walt Disney Company for an epic collection

Royal Selangor has joined forces with The Walt Disney Company South East Asia to develop a collection to commemorate Star Wars, one of the most successful film franchises of all time and a worldwide popular culture phenomenon.

"Star Wars has made a huge cultural impact on at least two generations of moviegoers. It is an honour to be working with Disney to immortalise the characters from this incredible franchise," said Yong Yoon Li, Executive Director of Royal Selangor International.

This collaboration will see Royal Selangor introducing Star Wars-themed luxury pewter merchandise and accessories over the next three years, with the first line-up to be launched in the UK in October 2015. The launch will include limited edition figurines as well as collectibles such as cufflinks, flash drives, tumblers and tankards and will be available from the recently opened UK flagship store at 261 King’s Road, London, selected retailers and royalselangor.com.

“We are focused on creating compelling, creative and quality products and experiences that provide Star Wars fans another avenue to engage with and immerse in their favourite stories and characters. We work with best-in-class brands like Royal Selangor to fulfil and exceed fans’ expectations every time,” said Gan Lay Koon, Director of Retail and Licensing of The Walt Disney Company, Malaysia and Singapore.”

Royal Selangor has also received the rights to distribute the Star Wars collection internationally across several countries, including Australia, Brunei, Singapore, Indonesia, Hong Kong, China as well as the United Kingdom.


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