Gifts Today magazine

Royal Selangor's first phase of Star Wars-themed pewter merchandise at Autumn Fair 2015

Royal Selangor, the world’s largest pewter company, has announced an exciting new collaboration with The Walt Disney Company to develop a collection to commemorate Star Wars, one of the most successful film franchises of all time.

The collaboration will debut with its UK trade launch at Autumn Fair 2016, NEC Birmingham, 6-9 September where the collection will be showcased in Hall 5, Stand 5K60.

The launch previews the first phase of Royal Selangor’s Star Wars-themed luxury pewter merchandise and accessories which will be extended during the next three years.

The initial range includes limited edition figurines as well as collectibles including cufflinks, flash drives, tumblers and tankards.Royal Selangor has announced collaboration with The Walt Disney Company South East Asia to develop a collection to commemorate STAR WARS, one of the most successful movie franchises of all time and a worldwide popular culture phenomenon.

"Star Wars has made a huge cultural impact on at least two generations of moviegoers. It is an honour to be working with Disney to immortalise the characters from this incredible franchise says Yong Yoon Li, Executive Director of Royal Selangor International.

This collaboration will see Royal Selangor introducing Star Wars-themed luxury pewter merchandise and accessories over the next three years, with the first line-up to be launched in the UK in October 2015. The launch in October will include Limited Edition figurines as well as collectibles such as cufflinks, flash drives, tumblers and tankards and will be available from the recently opened UK flagship store at 261 King’s Road, London, selected retailers and royalselangor.com.

“We are focused on creating compelling, creative and quality products and experiences that provide Star Wars fans another avenue to engage with and immerse in their favourite stories and characters. We work with best- in-class brands like Royal Selangor to fulfil and exceed fans’ expectations every time,” said Gan Lay Koon, Director of Retail and Licensing of The Walt Disney Company, Malaysia and Singapore.”

Royal Selangor has also received the rights to distribute the Star Wars collection internationally across several countries, including Australia, Brunei, Singapore, Indonesia, Hong Kong, China as well as the United Kingdom.


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