Gifts Today magazine

Sainsbury's sales dip for fifth straight quarter as it warns of 'challenging' year

Sainsbury’s has suffered a like-for-like sales slump for the fifth quarter in a row and warns trading will “remain challenging” in 2015, reports Retail Week.

The grocer’s like-for-like sales excluding fuel dipped 1.9 per cent in its fourth quarter, after like-for-likes excluding fuel had fallen by 2.8 per cent in its second quarter and 1.7 per cent during Q3.

The supermarket giant said like-for-likes including fuel were down 3.9 per cent for the 10 weeks to March 14, in line with its performance during the third quarter.

Total retail sales for the 10-week period were down 0.3 per cent excluding fuel and 2.7 per cent including fuel.

Sainsbury’s said the environment “remains challenging” but insisted its price investment meant its price position relative to its big-four rivals Tesco, Asda and Morrisons had “never been stronger”.


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