Gifts Today magazine

Sambro to produce Masha merchandise in UK

Ink Global has announced that Sambro will produce Masha and the Bear merchandise for the UK market, after signing a deal brokered by Lisle International Licensing.

The animated hit chronicles the adventure of Masha – a lovable but endlessly inquisitive little girl – and her reluctant best friend, a circus bear whose love of the quiet life is repeatedly thwarted by Masha’s attentions. Ink Global represents the property globally in the broadcasting and licensing sectors, while Lisle International Licensing is the brand’s UK representative.

The show is screened across the world and was named best animation in the Creative Talent category at the 2015 Kidscreen Awards. Daily screening on Cartoonito, which reaches around 4.5m individuals a month and just under a million children, has led to huge popularity across the UK. Masha is the channel’s second best rated programme, behind only Fireman Sam. Masha is also a YouTube sensation, with the brand recording just shy of 300m views from the UK alone.

Multi-award winning Sambro is one of the UK’s largest toy manufacturers, specialising in creating character licensed products across multiple categories. The company joins a growing list of UK Masha licensees, which includes Simba, Egmont, Clementoni, TV Mania, PMS International and Procos.

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