Gifts Today magazine

Sheaffer enjoys success under new ownership

The 102-year-old business was taken over by leading American luxury writing brand A.T. Cross Company in November and continues to enjoy huge success.

Historic writing brand Sheaffer is enjoying an exciting new era in its rich life under new ownership.

Sheaffer has proved to be the perfect inspiration for scribes, artists and even world-famous fashion designers for generations, and the company is now gearing up to showcase its luxurious collection at London Stationery Show.

Sheaffer will be exhibiting on stand M730 at the event, which will be held at London’s Business Design Centre on 28-29 April.

Sheaffer was one of the initial sponsors of the first National Stationery Week in 2012 and is continuing to support the campaign. Its role as sponsor for this year’s event comes on the back of a successful year for Sheaffer including a third stint on the catwalk at London Fashion Week with top design label palmer//harding.

Nicola Shepherd, Marketing Director at Sheaffer, said: “Sheaffer was acquired by A.T. Cross Company in November. Both brands are known worldwide for their quality and it is a perfect partnership.

“It is a really exciting time for Sheaffer in this new era under our new ownership. We are making our final preparations for London Stationery Show, which is always a fantastic event. The show forms part of National Stationery Week, which we are delighted to be sponsoring.

“The Sheaffer brand has been synonymous with innovation and craftsmanship since 1913, offering fine instruments that have captured the imagination and emotions of consumers all over the world – so what better event to get involved in than one which aims to get more people putting pen to paper.

“We are incredibly excited for the year ahead.”

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