Gifts Today magazine

A final farewell for Woolies?

Having disappeared from the high street in January 2009, it now looks like the end of the line for its online presence as the customer accounts of will soon be moving to

Purchased by the retail group in 2009 to run as an online-only venture, the Woolworths website is to be shut down in eight days' time, and Woolworths customer accounts will be moved to sister site Shop Direct launched in the same year it acquired the Woolworths brand, and while goes from strength to strength, Woolworths remains the groups smallest e-commerce business.

“This decision will help fuel the growth engine of this business,," said Chief Executive Alex Baldock. "It’s a shame to say goodbye to Woolworths, a brand that still holds a place in the heart of every pick‘n’mix fan, but our customers are telling us that is where they want to shop."

The Woolworths site closure has led to speculation that the brand will be sold on, with Mike Ashley already tipped as a potential candidate.

A ticker on the Woolworths site is counting down the days until it merges with There are just over eight days 13 hours left.

The news comes a few days after a survey revealed that Woolworths is the shop that most people would like to see back on the high street.

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