Gifts Today magazine

Amazon destination for Black Friday deals

Three quarters of consumers planning to make a purchase on Black Friday will buy from online giant Amazon, a study has revealed reports Retail Week.

The etail Goliath, which pioneered the introduction of the promotional extravaganza to the UK, is likely to be a big beneficiary again this year, a consumer poll by ICM Unlimited showed.

After Amazon, 35% of consumers planning to make a Black Friday purchase said they would buy from Argos, the study indicated.

Clothes, shoes and accessories are at the top of consumers’ Black Friday shopping lists. 39% of those planning to spend on the day said they planned to buy such items.

That category was followed by entertainment (35%), smartphones, tablets and computers (30%), small technology items (26%), toys (23%) and toiletries, beauty and perfume (22%).

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