Gifts Today magazine

SIA Hand Made Flowers – An instant Success!

Spring 2014 saw SIA handmade flowers and accessories launched for the first time in Fenwick Department Store in the Brent Cross Shopping Centre and the sales results have taken everyone by surprise.

UK Director Simon Pykett said: 

“We were over the moon to have secured a prime position on the 3rd floor of this well-known department store. We had always felt that this store was a natural home for SIA product but we were somewhat taken aback by how quickly sales took off and also at the level. Repeat orders were both quick and substantial. We look forward to a long association with this store and supporting retail sales which show no sign at all of slowing down.”

Mathew Crouch, a Senior Buyer at Fenwick Brent Cross said: 

“SIA has brought colour and a freshness to our department synonymous with their brand. I made my selection at their showroom in Reading after seeing them at Maison Objet in Paris. The SIA handmade flowers are definitely the finest quality on the market and since their introduction the stores floral retail sales have all but doubled on my department. The SIA brand recognition, visual impact and success of the SIA flowers and products  have also contributed to a marked  increase in footfall and interest for  the stores gift and lifestyle department. Our store is currently undergoing extensive refurbishment over the next 18 months, including the opening of Patisserie Valerie and a Champagne Bar on level 3 in the Summer, which will be complemented perfectly by the fantastic SIA product.”

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