Gifts Today magazine

Spode celebrates 200 years of Blue Italian

One of the leading British tableware producers, Spode, is looking forward to its celebrations in 2016 as the brand marks the 200th anniversary of one of its most iconic designs, Blue Italian.

Featuring a finely detailed 18th century, Imari Oriental border encompassing a serene Italian countryside scene, Blue Italian has an endearing charm that has cemented its popularity for the last 200 years.
Josiah Spode I is widely regarded as redefining the pottery industry in the late 1700s when he perfected the technique of blue under-glaze transfer printing enabling his factory to produce hundreds of blue and white ceramic designs. After his death, his son, Josiah Spode II, launched Blue Italian – a design that was to capture the hearts of many people across the globe for two centuries.

With the unveiling of two new collections, window display competitions, retailer hosted birthday parties across the globe, a social media campaign, the pledge of 200 hours to local charities as well as films, point-of-sale material and brochures galore, Blue Italian’s 200th anniversary is guaranteed to be an exciting year.

Phil Atherton, the sales and marketing director of Portmeirion Group said: “We see trends come and go but Blue Italian remains as popular as ever and we can’t wait to get the celebrations underway. 2016 is, without a doubt, a year for everyone across the world to celebrate the Blue Italian collection, which is still adored by millions today.”

A stunning 200th anniversary collection, inspired by historical Blue Italian pieces, has been created in celebration of this landmark occasion. The range includes a hot beverage pot, biscuit barrel, two-piece fruit strainer, four-piece entertaining set, platter and bowl.

A beautiful brand new collection has also been launched, Giallo. Boasting a watercolour version of the Italianate scene with yellow border, Giallo is a modern reinterpretation of the classic Blue Italian design and is manufactured at Portmeirion Group’s factory in Stoke-on-Trent.

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