Gifts Today magazine

Spotlight on Italy at Pure Origin

Within London’s largest festival of fashion Pure London, Pure Origin continues to evolve into the UK’s number one destination for sourcing and manufacturing, knowledge and solutions. This coming show's global line-up includes a newly launched ‘Country Focus’ which this season spotlights Italy

As a convenient and cost-effective way for buyers to meet with UK and international manufacturers, Pure Origin brings together over 200 exhibitors from 13 countries to create a wide range of business and networking opportunities, new thinking and innovation. Garment and fabric suppliers, denim and textile designers and technology brands attract buyers, sourcing, and technical personnel from the likes of Asos, White Stuff, Victoria Beckham, River Island, JD Sports, Marks & Spencer and Selfridges.

Julie Driscoll, Managing Director of Pure London and Pure Origin says: 'The global landscape, including Brexit and ongoing trade wars, is clearly impacting the global fashion industry. Our goal for Pure Origin is to help companies promote business amid these global economic and political uncertainties. We intend to do this by answering the market’s demand for newness, to create a platform for visitors to meet, network, discuss and hopefully find solutions to the biggest challenges facing them, and to inspire, showcase innovation and advocate best practice to enable growth and stability. Our new Country Focus on Italy will stage the best of Italian design and craftsmanship, and we’re excited to work with our new partners to offer visitors a must-attend event.'

The new ‘Country Focus’ section showcases some of the best of Italian fashion with leading fabric houses, manufacturers, labelling and packaging companies showcasing their collections.

Promoting the superior quality and innovation of the British leather industry, the UK Leather Federation and guest speaker Marc Gummer, Senior Lecturer from The Institute for Creative Leather Technologies (ICLT) at The University of Northampton aim to dispel misconceptions about the use of leather as well as address complexities of the leather supply chain and demonstrate how informed design can increase sustainability.

Dr Kerry Senior, Director of the UK Leather Federation says; 'UK Leather is proud to be representing the UK leather supply chain at Pure Origin. British leather and British leather craftsmanship have international renown and British-manufactured leathers are among the most sustainable in the World. Consumer awareness of and demands for ethical and sustainable supply chains are increasing, and we believe that British leather and leather goods should be the first choice to meet these demands.'

At Pure London, visitors will continue to see over 700 women’s and menswear brands offering Ready to Wear and Premium collections, Footwear and Accessories as well as the newly created Gen Z section, and kidswear section Bubble at Pure London.

The next Pure London and Pure Origin takes place at London Olympia from the 10 - 12 February 2019.

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