Gifts Today magazine

SS14 Kardashian Kollection Jewellery Launch

Kourtney, Kim and Khloé Kardashian launch the next phase of Kardashian Kollection Jewellery in partnership with Jupi Corp and Icon Live Ltd after excellent sales of their first release late last year.

The initial drop from the SS14 range will hit retail this month with 16 pieces that echo the Kardashians’ signature look with sleek lines and timeless styles.  Fans can also expect to find designs that incorporate new elements like Evil Eye symbols, inspired by travels abroad.
 
‘’The traditional evil eye is a symbol of protection, and my friends, my sisters and I have all worn evil eye jewelry for years so we wanted to incorporate some of these symbolic pieces into our February collection for our UK fans,” said Kim Kardashian.

‘’This season we kept our logo pieces classic and simple so that you can team them with your existing jewellery to create your own unique look,” added Kourtney Kardashian.

The second SS14 instalment will hit stores starting May. Highlights include chunky necklaces and bracelets in bold colours, statement rings, edgy ear cuffs, anklets, and a bracelet-to-ring hand chains, a Kardashian favourite featured in a recent episode of Keeping up with the Kardashians.
 
‘’The red braided collar is one of my favorite designs for summer. We wanted to incorporate bright colours like red, coral and turquoise to keep things fresh but also reinvent elements that were popular last season, like our chunky chain. We also have a selection of braided bracelets that you can layer to make a look that's your own,” said Khloé Kardashian.
 
Kardashian Kollection SS14 Jewellery, retailing from £12 to £45, is available at Argos.co.uk, Lipsy retail, Lipsy.co.uk, Shop Direct, and Bank.
 


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