Gifts Today magazine

Start Licensing to represent Rachael Hale in UK & Ireland

Award-winning agency appointed by Dissero Brands to look after Rachael Hale brand.

Launched in 1995, Rachael Hale is truly a global success story. It has captured the imagination of customers across the world with its unique style of photography featuring some of the world’s most lovable animals.

The brand comprises 2,500 distinctive and original photographs featuring dogs, cats, farm animals and exotics with universal appeal.

It captures magical moments that delight and connect with all ages regardless of language or culture.

It has a base of 130 licensees from more than 50 countries – a performance which in the last few years has secured it a place as a Top 150 Global Licensor.

Start Licensing are taking over the UK market of Rachael Hale from Richard Horton who has successfully managed it for a number of years but is now retiring.

Richard leaves the brand in a strong position with licensees that include WPL for greeting cards, Danilo for calendars, Igloo Books for publishing, Noveltex for bedding , Funky Pigeon for personalised products and Pyramid for posters.

Ian Downes from Start Licensing said: "I’ve always admired Rachael Hale and it’s a great opportunity for Start Licensing to take over the management of such an iconic brand. There’s been a good track record of success in the UK and we’re looking forward to developing things further. Market conditions are challenging in the UK at the moment but we feel this is the time where good quality licensed properties will come to the fore. Rachael Hale is a well-managed global brand that is very focused on working proactively with licensees. It is a property that licensees and retailers can work with to build and develop extensive ranges”.

David Todd from Dissero Brands commented "We are thrilled to have an award-winning licensing agency representing us in the UK and Ireland markets – it feels like a good fit for the Rachael Hale brand”.

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