Gifts Today magazine

Stationery show has it wrapped for 2016

The London Stationery Show has unveiled a fresh, distinctive new look for 2016.

The exhibition, which has grown every year since its launch, will open for its sixth year on Tuesday 26 April  and Wednesday 27 April 2016 at the Business Design Centre, London during National Stationery Week.

World Stationery Day will be on Wednesday 27 April.

The new look is more modern, clean and stylish and uses a pen nib icon in bright pink in its presentation.

“We wanted the look of the show to better reflect today’s market and be in keeping with the products which are so creative and aspirational,” comments show director Chris Leonard-Morgan. “We will introduce new colours for different parts of the marketing campaign.”

The 2016 exhibition also sees the introduction of a new, dedicated area for gift packaging called Wrap It!

Wrapping paper and tissue, gift boxes, bags, bows and ribbons are all an integral part of many retailers’ stationery offer and departments, such as John Lewis, with many suppliers also having a limited stationery offer.

“We are providing mainly gift packaging and wrap suppliers the opportunity to show together in one place alongside complementary paper products, rather than being all spread about. It is a logical sales growth area for stationers and retailers of stationery, and the exhibition, and will be a significant addition to our offer for visitors,” confirmed Chris.

“We’re looking forward to the 2016 London Stationery Show and National Stationery Week already!”

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