Gifts Today magazine

Stationery Show welcomes Giftware Association for London fair

The Giftware Association (the GA) is to exhibit at this year’s London Stationery Show to meet existing and potential members.

“We knew that the GA are visiting more trade shows this year, and invited them to be part of next month’s event. To our delight, they accepted,” says the exhibition director Chris Leonard-Morgan.

“Stationery is becoming a more important part of the product mix for many gift retailers, and the potential value of our show to GA members is considerable.”

The GA will have its own stand at the show from which to meet existing supplier and retail members, and to reach out to potential new members.

Sixteen GA members are already exhibiting at this year’s show. They include BusyB/KTwo, Customworks, DKL Marketing, Dodo Pad, Esposti, Flame Tree Publishing, Intelligent Retail, Jodds, Luckies of London, Mum’s Office, NPW, Padblocks, Pyramid, Tallon, Trinity Xtras and Two Little Boys. The Stationery Show became a member of the Association last year.

“Writing and paper products have universal appeal and gift retailers have always recognised that beautiful, functional products make a perfect gift or treat, but it is the close connection between catwalk fashion trends and their speedy transition to fabulous designs on notebooks, calendars, pens and pencils, desk accessories and organisers that earn stationery its shelf space – simply put, it offers a cost-effective way of staying on trend and adding colour and designer style to your product offer,” comments Chris.

The Stationery Show visitor list reflects this broad interest, with buyers from all types of gift background – lifestyle, visitor attractions, bookshops, museums and galleries - all attending the show, as well as stationers and stationery and gift boutiques.

The London Stationery Show takes place on Tuesday 26–Wednesday 27 April at the Business Design Centre during National Stationery Week (25 April–1 May). For information, go to www.stationeryshow.co.uk and www.nationalstationeryweek.com


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