Gifts Today magazine

Successful Spring Fair launch for Mercy Jewellery

Glittering time for firm at NEC

Mercy Jewellery opened more than 80 new accounts, from independents to visitor attractions and multiples after launching at Spring Fair.

New product launches and fresh branding meant that the response to the new collections was overwhelmingly positive.

Rachel Parkin, the creative director said: “Spring Fair was so good for us, with new collections, rebranding and new ideas to shout about. We wanted to showcase our ideas to the both new and old customers, with the feedback we’ve received, we’re confident that we’re going in the right direction with our occasion gifting and collections, essentially we’re making life easier for retailers by giving consumers what they want.”

Mercy jewellery introduced their new collection – Druzy Rocks, which is an exuberant colourful collection of natural crystal jewellery. As well as Amity & Grace débuts of Blogger, Kraft Occasions, Doodlebug, Retro Geo, You’re My Type, Hipster & Boho… Colourful conversation cards are the backdrop to this pretty and feminine collection which says what you feel.

These new collections join Mercy Jewellery’s existing lines: Blowing in the Wind, One Wish & Narrate. With products designed in-house Mercy Jewellery provide the perfect personalised gift for almost everyone.

Mercy Jewellery’s quick stock turnaround and on trend designs have led to them becoming a leading trade supplier of Sterling silver jewellery. Visit www.mercyjewellery.co.uk to register for a trade account


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