Gifts Today magazine

Hot Wheels steps up a gear with new Zara apparel deal

Further to the apparel collaborations with Barbie and Monster High, Zara will also be launching a statement collection from boy’s lifestyle brand Hot Wheels, this spring.

Available worldwide, the collection is inspired by outrageous iconic Hot Wheels cars and retro graphics to communicate the personality of the brand, encouraging boys to push their limits and go full throttle.

To engage with boys and advocates of the brand, the partnership will be amplified through a multi-platform programme to create noise across Hot Wheels social media channels.

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