Gifts Today magazine

Tasty tour for Tobar

Company takes I'm a Celebrity Bush Grub range on Hawkins Bazaar tour for launch of the official ITV tie-in range

Tobar is set to launch its highly-anticipated Bush Grub range, the official new merchandise of ITV’s primetime show I’m A Celebrity, with a tour of Hawkin's Bazaar stores.

The range of weird and wonderful edible creepy crawlies, including salt and vinegar-flavoured crickets, barbecue mealworms, buffalo worms and locusts, will be unveiled at a range of Hawkin’s Bazaar stores around the UK throughout November and December, to tie in with the airing of the 17th series.

Adventurous kids and adults alike will be able to take a chomp on the wild side at stores in Bluewater, Stratford and other locations and sample the crunchy critters. The adventurous can even take part in their very own Bush Tucker Trial Challenge, battling it out like contestants on the show to see whose stomach can handle more. Starting off with rice puffs and jelly beans, the game soon escalates to whole chillies and crickets – a test to see who can hold their nerve the longest.

Tobar CEO David Mordecai said: 'We’re really excited to announce the tour of our new Bush Grub range. I’m A Celebrity is one of the UK’s most talked-about TV shows and we’re very much looking forward to launching a product range that will let consumers join in with the show’s Bush Tucker fun!'

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